Our ethos? Well, to put it simply -
be kind and have fun!
Be kind to yourself and to others, to the earth and all the other animals that call it home, and have fun while you're at it.
This is the one life we get to experience in this body, and it's too short to avoid going to the beach because you don't think your body is "ready for summer". It's a body, it's ready. Swim your little heart out, and do all of the other things that make your heart sing too.
Comfort, inclusivity, ethical sourcing and environmental impact, sustainable manufacturing, long lasting garments, and no use of animal products were all driving forces behind the planning for the label. We're so proud of where we began, where we are now, and where we're headed.