Phew! Where to start...
First things first, thank you for sticking with me during my hiatus. Your love and support means the world to me. ❤
The store is now open again!
A lot of love has gone into my new collection and - I believe - it's my best work to date 😏
Going forward, rather than expanding the range exponentially I'm going to focus on a few things at a time. If something is received super well I'll keep it around. If it isn't, I won't. Now I'm not just talking about underwear here 😉 I've been working on some other garments for a while that will be launching soon. Expect the same high quality fabric and focus on comfort, and add in some more personality 🤏
I made the mistake in my first few years of business of trying to take on everything, and please everybody, and this meant that I didn't have the time I needed to put into creating and improving. Stepping back for a moment has allowed me to finally do that and I'm going to do things differently this time around.
I personally like some of the fashion that's available from places I don't want to shop, and there just don't seem to be (m)any sustainable alternatives. I know there's a lot of you out there that feel the same. I want to be able to go with the flow more, keep things relevant and interesting, and give us the opportunity to have things in our wardrobes that are fun and exciting AND well made and ethical. Watch this space... 👀
I'm still offering customisation, but I'm also focusing on designing garments that will adapt to our changing bodies. If you're looking for a previous style I'll be happy to make these for you (just contact me) but these items will only be available by request, and I would love it if you'd consider the new styles first.
I'm super excited about my new direction and about sharing everything with you over the months to come. I still need to do more shoots to show the new collections on a range of bodies, so if you're keen and you're in the Byron - Gold Coast region please reach out 🌈
With love and gratitude,
Charada 💛